L2's inaugural event in Paris probes the underpinnings, platforms, and best practices of social media in Europe.
Luca is a digital media executive with more than twelve years of experience, nine of which with a pan-European scope and focus. Prior to joining Buddy Media, Luca was global digital measurement firm comScore's third employee in Europe and was instrumental to the development of the company's sales, client service, and account management teams.
With full responsibility of the European sales and client relationship management teams, Luca managed clients ranging from all major agencies and brands to top publishers and advertising networks.
Kristine de Valck
Kristine de Valck is an associate professor of marketing at HEC Paris. She earned her PhD degree at RSM Erasmus University with a thesis about the knowledge and friendship networks in virtual communities of consumption. Her research focuses on online consumer networks, consumer tribes, and the role of the Web 2.0 in co-creation, marketing, and market research. Specifically, her expertise relates to group dynamics, natural and synthetic (i.e., firm-generated) word of mouth, as well as the use of consumer-generated content for business development and marketing. At HEC, she has developed a course about social media marketing communications in which she cooperates with companies to offer students a real life case. Her work has been published in the British Journal of Management, Decision Support Systems, Finanza Marketing e Produzione, and the Journal of Marketing. She has also contributed to various edited books.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
With an extensive experience in the field of marketing research spanning over 10 years, Delphine is a veteran in the web analytics and web measurement market. Before joining comScore as vice president of sales for France & Belgium, Delphine worked at TNS Theatrical Entertainment Services (TES), a member of the TNS Group (now Kantar Media), where she managed international sales and operations.
Previously, Delphine honed her research expertise and client relationship skills as international sales manager for TNS Secodip (now Kantar Media Intelligence), where she oversaw Pan-European ad tracking and developed an online ad tracking service in Europe. During her time at TNS Secodip, Delphine consulted with clients in the media and advertising industries, including BBC Worldwide and CNN.