This program features ANDREW KEITH, President, Lane Crawford & Joyce.
Andrew Keith is President of Lane Crawford and Joyce, two Greater China multi-brand fashion retail
groups. He is responsible for the strategic vision and development of each business, with a particular
focus on new business models and new market expansion.
Mr. Keith has more than 18 years of experience in the fashion industry across product development and
design, merchandising and brand management.
During a seven-year career at Lane Crawford, Mr. Keith has been instrumental in the strategic
repositioning of the business, the development of Asia’s largest multi-brand designer portfolio, and the
retailer’s expansion into Mainland China with its first Beijing store.
After Mr. Keith was appointed President of Joyce in 2008, he began revamping its stores and brand
assortment. He also secured franchise agreements for the management and distribution of some of
Joyce’s most popular brands including Rick Owens and Balenciaga.
Under Mr. Keith’s leadership, the business has annually reported record turnover and profit,
significantly increasing shareholder return.
Mr. Keith returned to Lane Crawford as its President in January 2011 to direct new initiatives and an
expansion into Shanghai, Beijing and Chengdu. He continues to head the Joyce business.
Previously, Mr. Keith spent fives years as Design Director at G2000 where he was responsible for
product development, merchandising, and production of multiple collections for more than 400 stores
across Asia. He has also designed for brands including Marks & Spencer and Esprit.
Mr. Keith holds a bachelor of arts in fashion design from Kingston University London.
Lane Crawford and Joyce President Andrew Keith comments on the vast market base in China, with 620 emerging cities and nine large markets. Instead of expanding storefronts globally, Keith says Crawford considers China to be their "everywhere."