The New, New Thing
Moderator: Rachel Shechtman, Cube Ventures
Catherine Levene, Co-Founder/CEO, ArtSpace
Joel Weingarten, CEO and Founder, StyleOwner
Tamás Locher, CEO of LOOKK.com
Gave Gilboa, Co-CEO and Co-Founder, Warby Parker Brand & Retailer: Who's the Victim, Who's the Mugger
Sonia Marciano, NYU Stern
Flashes of Genius
Moderator: Scott Galloway, L2
Melisa Goldie, SVP, Calvin Klein
Marc Speichert, L'Oreal
Charles Gibb, Belvedere
David Duplantis, Coach
The Myth of Common Sense: Why Everything That Seems Obvious Isn't
Duncan Watts, Principal Research Scientist, Yahoo! Research
In the Company of Digital IQ (Genius)
Maureen Mullen, L2
The Science of Kissing
Sheril Kirshenbaum, Biologist, Author of The Science of Kissing
Scott Galloway, L2
Suzel Buon Di, duet from Amico Fritz (Pietro Mascagni)
David Smolokoff, tenor
Nicolette Mavroleon, soprano
With a successful career in retail, David Duplantis championed the development of and now leads Coach's Global Web & Digital Media group. He and his team are singularly focused on presenting a compelling global brand experience in all digital media.
For over a decade, Duplantis led the North American Retail division's merchandising, marketing, planning and allocation functions. During this time, he helped reposition the Coach brand from a traditional house of leather known for quality and craftsmanship, to a fashion brand with over 3 billion dollars in sales. Before joining Coach, Duplantis held merchandising roles within J. Crew and Gap, Inc. where he was credited for rigorously driving businesses.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Charles’ career within Moët Hennessy started at the creation of Moët Hennessy Australia, where he was recruited as Sales Director in 2003. After leaving Australia, he held the position of Managing Director, Strategic Development at Moët Hennessy Europe.
In 2009 he was appointed as President of Millennium, The Vodka & Rum Division of Moët Hennessy, responsible for the global development and expansion of Belvedere Vodka as well as building 10 Cane Rum. Later that year Charles implemented the move of the Millennium Maison from London to its current location of New York City.
Previously, Charles spent eight years at Diageo, where he held a number of Sales, Marketing and General Management positions in Poland & Australia. Within his career, he has led numerous projects from developing Bundaberg Rum on tap, been involved in three start-up companies in Poland and Australia, and worked on establishing Moët Hennessy’s joint venture in Russia.
Charles has spent the past 17 years in the beverage industry, working for Bacardi Martini, Diageo and Moët Hennessy, and prior to that was an officer in the British Army, serving in Germany, UK, and Northern Ireland. He plays golf with a handicap of 8, and is a member at HCEG and Lake Karrinyup in Perth, Western Australia.
Dave Gilboa is Co-Founder & Co-CEO of Warby Parker, a transformative lifestyle brand offering designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.
Melisa joined Calvin Klein, Inc. in 2001 and today serves as the Executive Vice President & Chief Creative Officer of Calvin Klein, Inc. Melisa was elevated to this role in 2009 after serving for three years as the Senior Vice President, Creative Services of CRK Advertising—the company’s in-house advertising agency, which is named for the company’s founder, and is responsible for the consistent execution of the company’s global creative strategies. Prior to that role, she spent five years as CRK Advertising’s Vice President of Broadcast & Print Production.
With her extensive background in advertising and photography, today Melisa is responsible for directing and executing the company’s branded materials for advertising, marketing, packaging, licensing, and promotional initiatives, across all product categories globally.
Leading a team of over 40 staff members, Ms. Goldie oversees the iconic fashion company’s creative development, strategic planning, media buying, and subsequent execution of creative across print, broadcast, outdoor, and digital platforms around the world.
Prior to joining Calvin Klein, Inc., Melisa held Executive Producer roles at well-respected creative agencies such as Arnell Group and Toth Brand Imaging, and prior to that she served as a photographers agent and producer.
Melisa, who graduated with honors from Pratt Institute with a Bachelor of Fine Arts degree in Photography, resides in Brooklyn, New York with her family.
Sheril Kirshenbaum is a scientist with the Webber Energy Group at the University of Texas at Austin's Center for International Energy and Environmental Policy. She is the author of just published book The Science of Kissing, which explores one of humanity's fondest, and as she shows fascinating pastimes. She also co-authored Unscientific America: How Scientific Illiteracy Threatens Our Future with Chris Mooney, chosen by Library Journal as one of the Best Sci-Tech Books of 2009.
Catherine is the Co-Founder and CEO of ArtSpace. As a digital media innovator and entrepreneur with over 15 years of experience building successful online media companies, she is responsible for the joint vision of ArtSpace as well as the overall day-to-day management of the company. Most recently, Catherine held the position of COO and General Manager of DailyCandy, a leading daily e-mail and website targeted to women that focuses on the latest trends in fashion, food, and culture.
Prior to joining DailyCandy, Catherine was part of the executive team at start-up shopping search engine TheFind.com, where she served as SVP of Product and General Manager of content and distribution. In addition, Catherine spent seven years at New York Times Digital (NYTD), building the online properties of the New York Times Company, including nytimes.com. Catherine currently advises early stage internet companies in media and commerce, sits on the board of TheFind.com, and is an advisor to RenttheRunway.com and LearnVest.com.
Catherine received a B.A. in history from the University of Pennsylvania and, concurrently, a B.S. in economics from the Wharton School of Business in 1992. She earned her M.B.A. from Harvard Business School in 1996.
Tamás is co-founder and CEO of LOOKK.com LOOKK.com uses the web as a tool to empower designers and brands to connect with their fans and customers by offering online marketing, manufacturing, retail and worldwide distribution.
His strengths are the building of world-class intercultural and interdisciplinary teams aiming to make a difference with their work. Apart of his main involvement with LOOKK.com, he is a core driver of the entrepreneurial ecosystem in Europe.
Sonia joined NYU Stern School of Business as a Clinical Associate Professor of Management and Organizations in July 2007. Prior to joining NYU Stern, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University’s Institute for Strategy and Competitiveness.
In Chicago, Professor Marciano also was a Clinical Professor of Management and Strategy at Northwestern University’s Kellogg School of Management for eight years, as well as an Adjunct Professor of Strategy at the University of Chicago.
Sonia has worked in the consulting, banking, and insurance industries, and has taught executive education courses for Ernst & Young and Abbott Laboratories, among others. Sonia received her B.A. with honors, her M.B.A., and her Ph.D. in Business Economics and Industrial Organization, all from the University of Chicago.
Rachel is a fourth generation entrepreneur who loves finding the next big thing almost as much as sharing it with her clients. In 2003, she launched Cube Ventures, a retail and marketing consultancy that has worked with clients such as: Gilt Groupe, Lord & Taylor and others. In the Fall of 2006, Rachel was hired by Diane von Furstenberg on behalf of the Council of Fashion Designers of America (CFDA) to launch its first ever business membership initiative, The Business Services Network (BSN).
In addition to her consultancy, today Rachel is bringing her strategies to life for herself through STORY, a new physical retail marketing experience in the heart of Chelsea in New York City. Rachel has been named one of Fast Company’s 100 Most Creative People in Business for 2012 and has become a sought after speaker covering topics ranging from curation to storytelling and new business models; most recently, she spoke at the annual PSFK conference and C2C Montreal as one of the selected individuals to represent the Fast Company creative list.
Rachel is also currently running a competition called Project Pop-up NYC for the City of New York and on behalf of Mayor Michael Bloomberg’s Fashion 2020 campaign; the winners of the competition will receive month long exposure in the September STORY.
With more than fifteen years of experience in the consumer products industry, Marc Speichert joined L'Oreal USA in the newly-created role of Chief Marketing Officer in April 2010. He is responsible for driving and enhancing innovation throughout L'Oreal USA's four divisions, which include consumer products (mass), luxury products (prestige), professional products (salons) and active cosmetics (dermatologist offices and medi-spas). He also oversees L'Oreal USA's Consumer Affairs department.
In his role, Mr. Speichert leads the company in identifying synergies in a number of areas in order to create a more transversal view of consumers that, in turn, can provide the knowledge needed to gain new consumers and shopper insights. In addition, Mr. Speichert and his team are constantly focusing on identifying new digital opportunities for L'Oreal. Mr. Speichert began his career in marketing in 1995 at an internship in L'Oreal's luxury division in France -- an experience that inspired him to pursue a career in marketing.
After graduating from business school, he went on to hold various marketing positions at Colgate-Palmolive beginning in 1997. He accepted a number of international assignments while at Colgate including separate Marketing Director positions in Latin America and Greece. Prior to assuming his current role, he was Marketing Director, Category Innovation Center for Colgate-Palmolive in New York, where he was in charge of innovation for Colgate's personal care products in North America.
Duncan directs the Human Social Dynamics group at Yahoo! Research. Prior to joining Yahoo!, he was a full professor of Sociology at Columbia University, where he taught from 2000-2007. He has also served on the external faculty of the Santa Fe Institute and Nuffield College, Oxford.
Duncan’s research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology. He is also the author of Six Degrees: The Science of A Connected Age, and recently, Everything is Obvious (Once You Know The Answer).
Prior to founding StyleOwner and making the natural transition into fashion, Joel taught robotics at Penn in the electrical and systems engineering department. There he developed a successful inner city education initiative using robotics in classrooms under an NSF grant.
During graduate school at the University of Michigan, Joel was a part of the DARPA (defense department research) grant where he helped develop the world’s fastest legged robot (RHex).
When not building robots or websites, Joel can be found cooking with his wife Anna, playing in Central Park, or turning the temperature down in the office (not to worry—he kindly bought Snuggies for everyone in the office).
Gabe is an author, highly rated public speaker and entrepreneur whose next book, Gamification by Design, looks at the technical and architectural considerations for designing engagement using games concepts. His book Game-Based Marketing achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups, and Facililitator for the Founder Institute in Manhattan.
Gabe Zichermann, CEO of Gamification Co., explains the latest trend in hybrid cars: to add gamification elements to vehicles in order to increase fuel efficiency. The dashboard games, he says, reinforce the "core value proposition" of the cars -- that is, being green.
Belvedere President Charles Gibb explains how smaller brands can compete successfully against top sellers in the digital space. By innovating early in social marketing and growing the brand outside of traditional channels, he says, small companies can overcome their size.