On Tuesday, November 2, 2011, Romney campaign pollster Neil Newhouse and Democratic pollster Margie Omerto joined the Monitor Breakfast for a conversation with reporters.
Neil Newhouse is a partner and co-founder of Public Opinion Strategies, a national political and public affairs research firm which has been described by the New York Times as the leading Republican polling company in the country, and was named Pollster of the Year by the trade publication Campaigns and Elections for its work in the 2002 election cycle.
Margie is a managing director of Purple Insights, the research division of Purple Strategies. She manages all facets of qualitative and quantitative research for Purple’s clients, including methodological design and strategic analysis. At Purple, one of Margie’s specialties is studying moms. She led the development of Purple Moms—an ongoing exploration of the moms who spend the most time researching and discussing their purchases. She’s also led a bipartisan team studying Walmart Moms—a proven swing voting bloc covered by news outlets around the country.
According to GOP pollster Neil Newhouse and Democratic pollster Margie Omero, "Wal-Mart Moms" -- women mostly under 45 with children under the age of 18 -- are focused on day-to-day life far more than issues like Wall Street regulation or the debt ceiling fight.
Speaking to reporters at a Christian Science Monitor Breakfast, GOP pollster Neil Newhouse stated that America's electoral map in 2012 will show significant changes from 2008. Citing "sustained pessimism" among voters, Newhouse predicted Obama will have a hard time rekindling enthusiasm among his base.
Speaking to reporters at a Christian Science Monitor Breakfast, Democratic pollster Margie Omero and Republican pollster Neil Newhouse disagreed over the relative enthusiasm among GOP voters heading into the 2012 election season.
Voters unhappy with President Obama and congressional Republicans are unlikely to vote out both, pollsters Neil Newhouse and Margie Omero said at a breakfast sponsored by The Christian Science Monitor.