Short, sharp and insightful Q&A’s with leaders on issues critical to doing business in foreign markets. Samantha Wills on HOW2 use celebrity endorsements as part of your brand strategy."
Raised on the beaches of Australia’s East Coast, Samantha Wills moved to Sydney and established her self titled accessories company when she was just 21 years old.. After displaying her debut collection at Australian Fashion Week in 2004, samantha wills jewellery became the ‘must have’ item in the Australian accessories market. In 2008 Wills was a finalist in the prestigious ‘Telstra Business Women’s Awards’ and her fast rise has been referenced in many design and business publications including the widely distributed book ‘Women in Business’.
Samantha’s Creative talent, media profile, modelling background & media training have made her bankable property with other brands outside of the Fashion arena approaching her to collaborate on a variety of projects including a Brand Ambassador for TONI&GUY and Tourism NSW for which she was one of the ambassadors for the ‘City Of Inspiration’ Campaign.
Tipped by fashion writer Inez Mendoza to be “Australia’s biggest export since vegemite’, Wills is Inspired by world travels, culture & life experiences, Samantha travels to different parts of the world 8 months of the year & also divides her time between her homes in Sydney & New York City.