Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. This October, the fall session of the WWD Digital Forum will address every aspect of business in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.
Greg Rogers is the co-founder and Chief Executive Officer of Pictela, a content management platform delivering high-definition brand assets into online ads and social media.
His objective through Pictela is to bring dramatic innovation to online display advertising through a premium technology offering. Pictela was acquired by AOL in December 2010.
Prior to Pictela, Mr. Rogers served as Vice President of Sales Strategy at Tacoda, a behavioral targeting ad network that was sold to AOL in 2007. He also started the first digital analytics practice at MEC, a media agency within advertising firm WPP, where he pioneered the use of frequency capping in online advertising.
Mr. Rogers attended Harvard University and UCLA. He resides in New York City.