Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. This October, the fall session of the WWD Digital Forum will address every aspect of business in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.
Joelle Musante is Co-Founder and Chief Brand Officer for Payvment, a leading social commerce platform on Facebook. At Payvment, Ms. Musante helps retailers and brands of all sizes with their digital strategies for product discovery, promotion, and merchandising in the social world. Ms. Musante is a sought-after speaker on social commerce, retailing online, and Facebook best practices.
Prior to establishing Payvment, she served as Executive Director of Xcreative Interactive, overseeing the company's business development, customer relations, and public relations/social media.
Prior to Xcreative, Ms. Musante spent 10 years working for organizations such as Warner's, Maidenform, Time-Life, and AABB in the areas of merchandising, marketing, educational programming, and development.