Vice President, Global Consumer Marketing & Artist Relations, MAC Cosmetics
Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. This October, the fall session of the WWD Digital Forum will address every aspect of business in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.
As Vice President of Global Consumer Marketing and Artist Relations at MAC Cosmetics, Woozae Kim brings a fresh perspective to beauty and fashion. Embracing new media's limitless potential for engaging the public, Mr. Kim has created multi-platform campaigns for media and mobile companies including Virgin Mobile, Prime Media, and Warner Music Group. These experiences have given him a valuable perspective that he brings to his role at MAC Cosmetics.
His expertise has been sought after for projects involving a spectrum of talent, including Kim Kardashian, Adrian Grenier, Paula Abdul, and 50 Cent.
At MAC Cosmetics, Mr. Kim works closely with the creative team to connect the public with society's rapidly evolving relationship with technology. With Viva Glam, MAC built a boundary- pushing digital campaign that brought Lady Gaga's fans together with the HIV/AIDS awareness program. MAC is revolutionizing the brand's digital activities, connecting its dynamic community of makeup professionals with a growing number of devoted customers - a feat that takes constant imagination.
Created in 1984, MAC Cosmetics is a global leader in the prestige beauty market. Established as the brand of choice at fashion weeks around the world, MAC's artistic and philanthropic contributions continue to raise the bar in the beauty industry.
Woozae Kim, MAC Cosmetics VP of Global Consumer Marketing, explains MAC's content-driven strategy to utilize digital platforms. "We're trying to create stories that are about inspiration," says Kim. "Some are about pure entertainment, and there's also a lot of activity around education."