Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. This October, the fall session of the WWD Digital Forum will address every aspect of business in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.
Jennifer Pasiakos is Vice President of Digital at LIPMAN, a branding, marketing, and advertising company with decades of experience delivering creative solutions to prestigious brands within the specialty retail, luxury, lifestyle, and entertainment sectors.
She began her career focused on digital transformation through consumer engagement, and her team today supports the development of living brands that extend their voice within a sophisticated, user-centric, and agile business ecosystem. Ms. Pasiakos joined LIPMAN in 2008 to develop the practice and advise clients on the importance of mapping their customer journeys to deliver a stronger return on investment while eliminating the fragmentation of brand communication across channels.
Prior to LIPMAN, Ms. Pasiakos amassed more than 13 years of digital and integrated marketingexperience at global agencies Digitas, Wunderman, and MRM Worldwide. She partnered with FedEx to design their first online shipping application, led the National Basketball Association in creating a proprietary publishing environment, and guided the design of Microsoft's first Architecture Evangelism program. Ms. Pasiakos has a passion for developing company process and was instrumental in starting Digitas Chicago in 2001.
Ms. Pasiakos guest lectures at New York University, and supports the Wayuu Taya Foundation, Live Out Loud, and Dress for Success. She holds a bachelor of science from Boston College.