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Malcolm Gladwell: The Virtues of Obnoxiousness

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The New Yorker Festival 2011

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jaranda Avatar
jaranda + Staff
Posted: 01.04.12, 04:13 PM
Facts about Malcolm Gladwell - Gladwell’s first book, The Tipping Point: How Little Things Can Make a Big Difference , earned him a $1 million advance. The book went on to become a bestseller. - He initially wanted to pursue a career in advertising after college, but after being unable to get a job, he turned to journalism instead. - He has received a lot of press about his 2001 article “The Ketchup Conundrum”, where he questions why there are so many mustard varieties, but only one ketchup option. - Gladwell is known for his counterintuitive way of approaching topics in his writing. - He has said “I’ve always been a kind of academic wannabe. I realized I didn’t have the temperament to be an academic. But I thought I could at least be a liaison to the rest of the world.” - In 2005, he was named one of Time magazine’s 100 Most Influential People - Gladwell describes his books as “intellectual adventure stories.”
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