WIE Inspiration Day: Philanthropy in the Creative Community
Shauna Robinson & Ed Norton
Inspiration Day features some of the most impressive minds in philanthropy, politics, business, entertainment and media. Whether your goal is to make a real difference to the issues you care about or to get tips from your role models about overcoming the obstacles to success, here’s where you'll get help becoming the very best version of yourself.
WIE Network is a next generation media company that aims to inspire social change through the creation of engaging and inspirational filmed content, large scale forums and innovative social media programs. The company’s properties include the annual women’s conference, The WIE Symposium; WIE Interact, an online social network for women, and a new online reputation service to be announced. Other projects include a feature film about legendary African heroine Yaa Asantewaa; and a documentary that explores the role of forgiveness in conflict resolution around the world.
WIE Network’s principals are television host and political commentator June Sarpong, and branding and entertainment marketing expert, Dee Poku. According to Sarpong and Poku, the WIE Symposium was created as way of uniting women from different backgrounds. The event engages women from the world’s wealthiest nations in the quest to give a voice to those less fortunate than themselves: "As New York based British women of Ghanaian heritage, we consider ourselves to be citizens of world. And as such our mandate is to unite and empower women everywhere. We all share common goals of wanting to be happy and successful, to have strong families and dynamic careers. And that’s what the WIE Symposium is about, setting aside our differences and uniting behind our common aspirations."
Gayle King is editor-at-large for O, The Oprah Magazine and is the best friend of Oprah Winfrey. She has previously worked as a television news anchor and talk show host. King was also instrumental in the planning and creation of the Legends Weekend. She currently stars on her own talk show, The Gayle King Show, which airs on OWN.
A panel of experts discuss whether or not getting a celebrity to appear in a PSA is still a good way to get the word out about a cause. The panelists suggest that it’s less about the celebrity and more about the tone, be it heartfelt or humorous, that makes a PSA successful.