Gamification by Design: A Dive Into the Essentials of Designing for Engagement
Gabe Zichermann, Gamification; co-author of Gamification by Design
Gabe Zichermann will give illustrations and best cases while highlighting important elements of design within the process of gamification, including the latest research and models from the upcoming book, Gamification by Design (O’Reilly).
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book, “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. Follow Gabe on Twitter @gzicherm
Gabe Zichermann, author of Gamification by Design, shares an interesting scientific study that demonstrated how the challenge of mastering a game (in this case, juggling) leads to an increase of gray matter in the brain. The reason, says Zichermann, is because games are hard-wired to produce pleasure through the release of dopamine.