Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging
Sarah Faulkner, Microsoft
Gamification is a hot topic in the enterprise, with Gartner Group predicting over 50% of the world’s largest companies will be actively gamifying by 2015. As the use of game techniques picks up in Corporate America, we can learn what works and what doesn’t for engaging users in a B2B setting from market-leader Microsoft, now in its second iteration of Ribbon Hero. With millions of users playing to interact with its Office suite, Microsoft has pulled off a coup – making a “utility” experience fun and engaging. Find out how they did it, the key B2B lessons and the key techniques for successfully getting Gamification into your enterprise in this candid case study.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Sarah Faulkner is a program manager with Office Labs, the arm of Microsoft Office that tests new ideas by building prototypes, researching, and developing new concepts. Her latest publicly-released project is Ribbon Hero 2, a game designed to teach users new Office features in a fun and motivating way. Sarah and the Office Labs team are developing new projects in understanding the power of gamification in business. Prior to working in Office Labs, she helped within the Windows Live ID platform in client authentication by integrating consumer authentication into Windows and Office, and OAuth. Sarah holds a B.A. from Harvard College where she studied Economics and Artificial Intelligence.