Real vs Virtual Rewards: The Battle Over Consumer Motivation
Samantha Skey, Recyclebank
Amit Fulay, Google
Kris Duggan, Badgeville
Brian Wong, Kiip
Moderator: Christine Lagorio, Inc Magazine
Loyalty programs have historically offered physical-world rewards, and
the traditional wisdom says that consumers must be able to earn real
goods to be satisfied. Many even argue that location-based networks like
Foursquare won’t reach their full potential until they can offer
tangible benefits. But is this true? Social and video games rarely offer
free things as rewards, choosing to use the physical world as a revenue
source (e.g. offers) instead of as a redemption path. Hear from
companies on the leading edge – and on both sides of the debate – share
their experience, research and data, and learn how you can best design
your rewards system to take advantage of changing consumer behavior.
The Gamification Summit brings together top thought leaders in game
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Kris Duggan is a serial entrepreneur with a deep understanding of web loyalty, game psychology, and engagement analytics. His third and current startup Badgeville makes it easy for web publishers to increase user loyalty and engagement using game-based techniques to create highly-engaging web experiences. The comprehensive social rewards platform gives publishers and marketers access to a suite of highly-configurable white label widgets and an API, behavior-tracking tools and powerful engagement analytics. Site visitors are rewarded with real-time achievements and reputation that help publishers achieve specific pre-defined and measurable business goals.
Current clients include Comcast SportsNet, Philly.com, TechCrunch (AOL), SlideShare, The Next Web, and more. The company was selected out of thousands of applicants as a top round finalist at TechCrunch Disrupt and won the Audience Choice Award for best of show. Visit www.badgeville.com for more information.
Irving ran Digital Marketing & Social Platforms for Clear Channel
Radio Digital, developing and implementing an online marketing and
social strategy for 1,000+ radio stations. Prior to that role he led
the Music Content Team, creating fresh content and experiences for
artists and advertisers to get noticed amongst the myriad of programming
online. Irving knows first-hand the challenges of developing programs
which create lasting engagement and is excited to lead a company which
can drive change quickly in the rapidly developing social loyalty space.
Prior to his life as a media entrepreneur, Irving wore a suit everyday
in the world of finance. He spent time both as a venture investor here
in New York as well as an investment banker, specializing in raising
capital for early stage companies. He holds a B.A. from Brown
In his free time, you can find Irving in search of surf or else planning his next traveling adventure.
Christine Lagorio is a writer and reporter whose work has appeared in the New York Times, the Washington Post, the San Francisco Chronicle, The Believer, and SELF, among other publications. She is a senior editor of Inc.com.
Samantha Skey works with top consumer internet companies to build scalable business models amid rapid growth.
As Chief Revenue Officer for Recyclebank, a New York City-based clean web company, Skey built the company’s advertising and rewards strategy to serve thousands of brands. Recyclebank motivates and rewards green actionsamong mainstream consumers.
Skey was Chief Marketing Officer at Passenger, Inc., a social software company providing online community for consumer brands, where she remains an advisor. Prior to Passenger, Skey was Executive Vice President of Strategic Marketing at Alloy Inc. She has served in management positions at the Walt Disney Company and CNET and started her digital career at Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time,multi-player, reward-based gaming sites.
A frequent presenter and commentator for digital and advertising business and trade media, Skey lends free time to consult leading organizations in driving social impact through digital engagement. She holds a BA in Comparative Literature from Hamilton College.
Skey sits on the advisory board of The Bronx Academy of Letters, YouthNoise, ad:tech and SmartyPants Ltd.
Brian Wong is the founder of kiip (pronounced “keep”), a mobile rewards network, backed by True Ventures. Kiip has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments”-based value model, versus the traditional attention based screen estate model. Very recently, Kiip was listed by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List.” Before starting kiip, Brian was responsible for key publisher and tech partnerships at the social news website Digg.com. He also launched the Digg Android mobile app, adding to the company’s rising mobile presence.
Brian Wong, founder of the mobile rewards network Kiip, offers advice for turning virtual rewards into tangible rewards. Wong, who found inspiration in the airline upgrade model, advocates for serendipitous rewards. "You don't know when exactly you're going to get them, you just know you can," he says.