Changing Behavior with Positive Reinforcement:Speed Camera Lottery & Beyond
Kevin Richardson, MTV
Our world is full of negative reinforcement and punishment for a job
done poorly. Games teach us that positive reinforcement works better for
creating most kinds of behavior change and adherence. What about in the
real world? How can we leverage those behavior-modification lessons
from games and apply them to our world to improve outcomes and get the
best out of people? Internationally-renowned designer Kevin Richardson
will share his vision for inspiring change through Gamification based on
his experience and case studies, including his work designing the
sensational “Speed Camera Lottery” in Sweden.
The Gamification Summit brings together top thought leaders in game
mechanics and engagement science. Hear what works and what doesn't in
this dynamic and fast-moving field through case studies, keynotes and
panels delivered by experts such as Gabe Zichermann (Game-Based
Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael
Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe).
Learn how game mechanics and the new science of engagement are rewriting
the rules of brand marketing, product design and customer acquisition
and get your business in the game.
Kevin Richardon is a
Senior Producer at MTV Networks’ Nickelodeon Kids & Family Games
Group. Prior to MTVN, Kevin was the Executive Producer over the
ClueFinders series and numerous Reader Rabbit games while at The
Learning Company/Mattel Interactive, and spearheaded outbound licensing
for books, music, and television on a variety of brands. Before that,
Kevin ran the German wing of the European Studio Grouping PALOMA,
developing and localizing animated content for the German television
market. He has produced over 30 “E” rated games, contributed to five
feature films, and overseen animation production at home and abroad.
Kevin Richardson, senior producer at MTV Network's Nickelodeon Kids & Family Games Group, shows how "fun theories" can dramatically alter unpleasant behaviors with positive reinforcement trough simple games. Want to get your boy to stop peeing all over the seat? Gamify the toilet.