Gamifying the Enterprise: Performance Enhancing Game Mechanics
Byron Reeves, Stanford University
Mario Herger, SAP
Maksim Ovsyannikov, Rypple
Kes Sampathar, Cynergy
Charlie Kim, NextJump
Obie Fernandez, Dueprops
Large enterprises and innovative startups are constantly seeking ways to attract, retain, train and incentivize the top-performing employees. Increasingly, they are turning to Gamification as a technique for accomplishing that goal, often with astonishing results. Whether it’s real-time feedback to check out clerks, or 360 degree evaluations with virtual rewards and badges, the innovations just keep coming. Find out how the enterprise sets the standard for training and employee engagement, and how you can leverage this in your organization.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Charlie founded Next Jump in 1994. While building Next Jump from the
ground up, he gained professional experience working in the Information
Technology and Human Resources groups of Morgan Stanley in New York,
Hong Kong and Tokyo from 1995 to 1997. He returned to Boston in April
1997 to grow the Next Jump brand full-time. In order to expand Next Jump
from a one-person operation to a multi-layered corporation, he
successfully raised millions in independent investments from Wall
Street's most influential players. He graduated with Honors from Tufts
University where he earned a B.S. in Computer Science and a B.A. in
Quantitative Economics. Charlie resides in Manhattan with his wife, Ella
and son, Jackson.
Mario Herger is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and global head of the Gamification Initiative at SAP. He has worked in the past on a series of new SAP products and drives several communities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management. He recently played through all levels of the iPad game Air Attack and currently works with his four year old son on reaching the final level of Angry Birds. Follow Mario on Twitter @mherger
Charlie Kim serves as Chief Executive Officer and Chairman of Next Jump, Inc. Mr. Kim founded Next Jump in 1994. He worked in the Information Technology and Human Resources groups of Morgan Stanley in New York, Hong Kong and Tokyo from 1995 to 1997. He returned to Boston in April 1997 to grow the business full-time. To grow Next Jump from a one-person operation to a multi-layered corporation, he raised millions in independent investments from Wall Street’s most influential players. He graduated with Honors from Tufts University in 1995, where he earned a B.S. in Computer Science and a B.A. in Quantitative Economics. Follow Charlie on Twitter @charlieykim
Maksim Ovsyannikov is VP of Product Management at Rypple. Maksim is widely recognized as a thought leader and as an innovative strategist in the area of Human Capital Management. He is a frequent speaker and has published numerous articles related to next generation thinking in the areas of People Management, Human Capital Management, Social Networking and Collaboration. Maksim holds a Bachelors Degree in Economics from Stanford University, a Master's of Science Degree in Engineering Management from Santa Clara University and an MBA from the Leavy School of Business at Santa Clara University. As an innovative product evangelist in the software industry, Maksim has a passion for making social software business relevant, and an aspiration for beautifully simple SaaS products. Maksim is currently the VP of Product Management at Rypple. His past roles included product management and product strategy positions at Zendesk, IBM, ADP and Saba.
Constructing a Personal Media Day: Switching Between Work and Play on a Laptop Computer. Familiar technology — laptops, tablets and smartphones — increasingly consolidate very different media experiences on single devices. With the availability of a broad range of content on one device, and pause buttons that allow easy switching between work and play, we are now able to experience radically different material without sensing that we’ve missed a thing. Our research group has been tracking how people use personal laptop computers by examining moment-by-moment changes in activity over the course of multiple days.
Kes Sampanthar leads the media strategy team and innovation lab at Cynergy Systems, an award winning concept, design and development agency. He has over 15 years in the software industry moving from academic research in artificial intelligence to developing engaging applications for the media and entertainment industry. He is a game designer and award winning inventor of ThinkCube; an innovation game/tool for businesses. His latest research into game design, neuroscience, behavioral economics and paleoanthropology has lead to his development of a ‘Motivational Design Framework’ that has been used to create engaging experiences for some of the largest web properties; most recently eBay.