The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Connie O'Brien is senior vice president of Internet Strategy and Development. In this role, Ms. O’Brien oversees the use of technology as a key marketing enabler that enhances client and financial professional interaction with the company. She has chief responsibility for AXA-Equitable.com, as well as the company’s Search Engine Optimization initiative. Ms. O’Brien also co-manages AXA Equitable’s social media outreach. Prior to joining the company in 1997, Ms. O’Brien worked in Integrated Communications for John Hancock Financial Services. She has worked in the internet space since 1995, serving in previous roles at Modem Media and Jordan, McGrath, Case & Taylor. Ms O’Brien graduated from The University of Michigan with a bachelor’s degree in English Literature. She currently serves on the Board of Trustees for the YWCA NYC.