What is your most effective marketing strategy? Andrew Roberts, Co-Founder and CEO of Ephox.
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Andrew is founder and CEO of Ephox. Andrew is responsible for the company's strategic direction and execution. He has been an entrepreneur for over 15 years, on three continents. Prior to co-founding Ephox in 1999, Andrew helped start Webz, a web development company, and Home Computing Connections, a computer services provider targeted at consumers. After establishing Ephox’s Australian-based engineering team and leading the development of EditLive!, Andrew moved to Silicon Valley to establish Ephox’s headquarters. Since becoming CEO in 2004, Ephox has grown sales by more than 600%, increased profits more than ten-fold and developed key strategic partnerships. Andrew is on the entrepreneurial committee of the Silicon Valley Association of Startup Entrepreneurs (SVASE). Previously, he was a board member of Software Engineering Australia and the winner of a Young Australian of the Year Award.