Creative Confidence: Cultivating the Mindset of Today's Innovators
Founder and Chairman, IDEO; Professor and Founder, Hasso Plattner Institute of Design, Stanford University
Entering its seventh year, the Aspen Ideas Festival will gather some of the most interesting thinkers and leaders from around the US and abroad to discuss their work, the issues that inspire them, and their ideas. Presented by the Aspen Institute and The Atlantic, the Festival is unique in its dedication to dialogue and exchange, and in its commitment to bringing ideas to the public at large. FORA.tv is pleased to present Festival programs taking place at the Aspen Institute's Paepcke Auditorium.
As founder of IDEO, David Kelley built the company that created many icons of the digital generation—the first mouse for Apple, the first Treo, the thumbs up/thumbs down button on your Tivo’s remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.
Linda Tischler is a senior editor at Fast Company, where she writes about the intersection of business and design. For the past several years, she has been responsible for the magazine’s Masters of Design issue, which celebrates people in the forefront of design thinking. She also oversees design coverage and blogs on FastCoDesign, where she launched the site’s team of expert design bloggers. The site won a 2011 National Magazine Award for best specialty magazine site. She writes a magazine column, “Big Bang Design,” which explores how design, when used strategically, can have a big impact on everything from health to education to urban planning and beyond.
David Kelley, founder and chair of IDEO, emphasizes the importance of creating easy, low risk environments to test new ideas. Kelley demonstrates this "culture of prototyping" with an example from IDEO's design lab, an innovative and low-cost setup for designing iPhone apps for Sesame Street.