The World Laughs With You: How Funny or Die Made Web Video Work
Dick Glover, Funny or Die
in conversation with Jason Tanz, WIRED
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Dick Glover is president and CEO of Funny or Die.
The company's comedy website, launched in 2007, attracts more than 34 million monthly views with its mix of user-generated and professional videos, many of which, featuring stars like co-founder Will Ferrell, have become viral hits. Under Glover's leadership, Funny or Die has grown into a vertically integrated studio producing content for distribution over multiple platforms.
Its HBO series, Funny or Die Presents, just finished its second season, and the company has numerous projects in development, including its debut feature film and TV shows both on the air and in development for several leading cable networks. With offices in Hollywood, Palo Alto, and New York, Funny or Die is one of the few companies to have successfully bridged Hollywood and Silicon Valley.
A 20-year media veteran with executive stints at Disney and ESPN, Glover previously served as vice president of broadcasting and new media for Nascar.
Jason Tanz is editor at large at WIRED, where he writes frequently for the web and print and helps set the brand’s editorial strategy. He has been at WIRED since 2007; previously he worked at Fortune Small Business, Fortune, and SmartMoney magazines. His work has also appeared in The New York Times, Esquire, and Spin, among many other publications, and he is the author of Other People’s Property: A Shadow History of Hip-Hop in White America. Tanz received a bachelor’s degree from Brown University.
Funny or Die president and CEO Dick Glover explains that the secret to marketing a product like Halo: Reach to a younger, more critical audience is to engage them with meaningful content that makes them laugh, not a traditional ad campaign.