Associate Marketing Director, Digital & E-Commerce, Beauty & Grooming, Procter & Gamble Company
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Charlie Chappell is Associate Marketing Director, Digital and E-Commerce for Beauty and Grooming at Procter & Gamble.
Before assuming this position in 2010, Mr. Chappell held several roles of increasing responsibility in brand management and marketing at Procter & Gamble. Most recently, he was Associate Marketing Director of Global Camay Design. Previously, he served as Brand Manager of Central and Eastern Europe, Middle East and Africa for deodorants and personal cleansing, overseeing the Old Spice, Gillette, Secret, Safeguard and Olay brands. Earlier, Mr. Chappell was Brand Manager of Global Herbal Essences Design and Assistant Brand Manager of North American Hair Care, where he was responsible for the Pantene, Head & Shoulders and Herbal Essences brands.
Before joining Procter & Gamble in 2000, Mr. Chappell spent six years with Kimberly-Clark Company working on the research and development of feminine care products.
Procter & Gamble's Charlie Chappell discusses one of the most successful viral advertising campaigns of all-time: the Old Spice guy. Chappell explains how Old Spice's competition with Dove helped inspire the commercial, which ending up generating Super Bowl-sized awareness without a Super Bowl-sized budget.