Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Greg Rogers is the co-founder and Chief Executive Officer of Pictela, a content management platform delivering high-definition brand assets into online ads and social media.
His objective through Pictela is to bring dramatic innovation to online display advertising through a premium technology offering. Pictela was acquired by AOL in December 2010.
Prior to Pictela, Mr. Rogers served as Vice President of Sales Strategy at Tacoda, a behavioral targeting ad network that was sold to AOL in 2007. He also started the first digital analytics practice at MEC, a media agency within advertising firm WPP, where he pioneered the use of frequency capping in online advertising.
Mr. Rogers attended Harvard University and UCLA. He resides in New York City.
Over the last decade, online content producers have been largely function-minded, allowing webpages to become cluttered with obtrusive advertisements, notes Greg Rogers, the co-founder and CEO of Pictela. But fear not: Rogers predicts a strong trend toward "beautified" webpages with more immersive, minimalist advertising driven by apps.