The New Trendsetters: Utilizing the Power of Social to Change Fashion
SUSAN GREGG KOGER
Co-Founder & Chief Creative Officer, ModCloth
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Ms. Koger started ModCloth when she was 17 years old, turning her love of thrifting into an online business. For four years after its launch, Ms. Koger operated the business in her college dorm rooms as she pursued a degree.
In 2006, after graduating from Carnegie Mellon University, Ms. Koger and her husband and company Co-Founder Eric Koger, decided to expand the business model and add vintage-inspired clothing from talented global independent designers to the merchandise mix. Today, ModCloth counts more than 250 employees and continues to grow. The company has been lauded for its dedication to customer engagement and is regarded as a vanguard in the social media sphere.
Ms. Koger was recognized by Inc. magazine as the #2 Top Entrepreneur under 30 and was named one of the Best Young Tech Entrepreneurs by BusinessWeek in 2010.
Susan Gregg Kroger, co-founder and chief creative officer of ModCloth, relates the older brick and mortar retail model to the emerging "social commerce" model that has been the secret to her company's success. "I think we’re going to start to see a whole slew of new long tail community oriented brands," says Koger.