Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Martine Reardon presides over the marketing and promotion of Macy's -- a 150-year-old national retail icon.
A graduate of Brooklyn's St. Francis College with a B.S. in business management, Ms. Reardon began her retail career in special events at Federated's Abraham & Strauss (A&S) division in 1984. After a brief stint as Merchandise Director at Mademoiselle magazine, Ms. Reardon returned to A&S as Director of Special Events to spearhead the successful opening of the chain's first Manhattan location. In 1991 she was promoted to Operating Vice President, Director of Media for A&S.
After the merger of Federated Department Stores and R.H. Macy & Co. in 1994, she was named Vice President of Media overseeing the Macy's/Federated marketing effort. In 1997, Ms. Reardon assumed the position of Senior Vice President, Marketing and Sales Promotion for Macy's East. In addition to many marketing and promotional responsibilities, shetook charge of producing and marketing the famous Macy's Thanksgiving Day Parade, Macy's 4th of July Fireworks, Macy's Flower Show, and Macy's Santaland.
In July 2000, she was promoted to Executive Vice President and in 2004, assumed Home Store responsibilities. In 2007, Ms. Reardon was tapped to spearhead the marketing strategy for the 800 national Macy's stores as Executive Vice President, National Marketing Strategy, Events and Public Relations for Macy's Corporate Marketing. In early 2009, with the centralization of all Macy's divisions into one team, Ms. Reardon assumed her current role, marketing strategy, media planning, events, public relations, cause marketing, creative and marketing effectiveness for the unified Macy's brand.
Martine Reardon, marketing and advertising executive vice president at Macy's, introduces a recent marketing initiative that implements QR codes to deliver video content to mobile phones of customers. By snapping a photo of a red star with a QR code, smartphone users can get a "backstage pass" to fashion tips and insider information about the department store chain.