Chief Marketing Officer, L'Oréal USA
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the first of this two-part series hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
With more than fifteen years of experience in the consumer products industry, Marc Speichert joined L'Oreal USA in the newly-created role of Chief Marketing Officer in April 2010. He is responsible for driving and enhancing innovation throughout L'Oreal USA's four divisions, which include consumer products (mass), luxury products (prestige), professional products (salons) and active cosmetics (dermatologist offices and medi-spas). He also oversees L'Oreal USA's Consumer Affairs department.
In his role, Mr. Speichert leads the company in identifying synergies in a number of areas in order to create a more transversal view of consumers that, in turn, can provide the knowledge needed to gain new consumers and shopper insights. In addition, Mr. Speichert and his team are constantly focusing on identifying new digital opportunities for L'Oreal. Mr. Speichert began his career in marketing in 1995 at an internship in L'Oreal's luxury division in France -- an experience that inspired him to pursue a career in marketing.
After graduating from business school, he went on to hold various marketing positions at Colgate-Palmolive beginning in 1997. He accepted a number of international assignments while at Colgate including separate Marketing Director positions in Latin America and Greece. Prior to assuming his current role, he was Marketing Director, Category Innovation Center for Colgate-Palmolive in New York, where he was in charge of innovation for Colgate's personal care products in North America.
Biological patches to regenerate skin cells? Photonic hair coloration? Lipstick that changes color according to mood? Marc Speichert, chief marketing officer of L'Oréal USA, plays a short film that asks: what is the future of cosmetics?