Boundaryless Retail: Leveraging Community, Content and Commerce Across Multiple Platforms
Executive Vice President of Digital Commerce, HSN Inc.
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors. Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Jill Braff is Executive Vice President of Digital Commerce for HSN. HSN has pioneered the concept of boundaryless retail – an environment devoid of artificial barriers, driven by digital innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts.
In June 2011, HSN developed and launched the retail industry’s first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN became the first retailer to combine three of the most powerful web activities—shopping, gaming and sharing—all at once and across all screens.
Learn how HSN has driven over daily interactions online using gamification and how they reached 100 million game plays this year.
Jill Braff, executive vice president of digital commerce at HSN Inc., describes how her company combines metrics, social interaction, and content to better connect with the customer. "The web funnel of the last ten years," she says, "is turning into an engagement model."