Global Head of Digital Media, H&M Hennes & Mauritz AB
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
One of the pillars of H&M’s company values, “We believe in people,” is a perfect summation of Jordan Nasser’s career at the global fashion retailer.
Originally hired in 1999 as one of the first 50 employees to open the first American flagship store, Mr. Nasser started creating window displays in New York and rose to be Global Head of Digital based in Stockholm. He oversees development of H&M’s digital properties, with an additional focus on future solutions to ensure a uniquely branded H&M user experience.
A pioneer in social media, H&M started its first Facebook page in 2007, with YouTube and Twitter following suit. Today, H&M has more than 2,800 stores in 50 markets, 14 million fans on Facebook, 32 million YouTube views, and more than 2 million Twitter followers globally—with even more innovations to come in the digital sphere of e-commerce and mobile commerce.
Jordan Nasser, global head of digital media for H&M Hennes & Mauritz AB, expands on how to further a company's YouTube page by adding an interactive social media wall. Nasser also describes the unexpected viral potential of nontraditional video campaigns.