Future Commerce: Digital Engagement, Functionality & Convergence
Managing Director, GDR Creative Intelligence
Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers -- not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities -- at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors.
Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.
Based in London, Kate Ancketill is one of the world's top trend forecasters for brands and retail. She consults for many of the most successful consumer-facing brands, providing confidence to senior business decision makers about where to innovate, adapt and invest resources.
In her early career, Ms. Ancketill worked for Amnesty International for seven years in research and policy writing before joining Global Design Resources (GDR) Creative Intelligence, which was originally established as a confidential design agency selection service. In 2000, she reoriented the company's work to include research on innovation in design, experiential marketing, technology, new media, packaging and service within the brand, retail and hospitality sectors, tapping into an extensive network of the world's most inspirational designers, architects, technologists, academics and strategists for source material.
In addition to publishing quarterly Global Innovation Reports and delivering quarterly presentations to clients at conferences worldwide, the company offers custom research and consults on mid-term (five-year) future scenarios. Sony, L'Oreal, Marks & Spencer, Procter & Gamble Company, Kraft, Unilever, Limited Brands, Starwood Hotels, GAP, McDonalds, Nokia, Orange, The Crown Estate, Build-A-Bear Workshop, Waitrose and House of Fraser are some examples of noted clients. Ms. Ancketill won the Jennifer d'Abo Memorial Scholarship for female entrepreneurs in 2007 and was selected as one of the top 100 in the Courvoisier Future 500 in 2009.
Kate Ancketell, managing director of GDR Creative Intelligence, shows the future of customer responsive shopping. From a Sears department store to luxury jeweler Faberge, Ancketell describes how avatars and personal shoppers frame the new e-commerce experience.