RICH TONG | Fashion Director, Tumblr
"Brands As Media Companies: Tumblr & the Branded Content Ecosystem"
GAURAV SURI | Emerging Platforms, Boutiques.com (Google)
"Personalization: The Google View"
CHRISTOPHER DIXON | CEO & Founder, Hunch Inc. "Hunch & the Taste Graph"
MAUREEN MULLEN | Lead Researcher, L2 "Platforms & Prestige"
This intensive half-day clinic allows managers and senior marketers to become conversant in the most important new media platforms other than Facebook and understand implications for their brands.
About this Event
Facebook's power as a brand marketing tool is firmly and unquestionably established. But the social media landscape is full of new and emerging platforms that present brands with unique, targeted, and uncluttered ways to engage consumers.
These platforms range from the bold experiments of incumbent players (Facebook Places, Boutiques.com, Twitter, Youtube etc.) to emerging players that have gained traction over the last 12 months (Foursqaure, Tumblr) to very nascent players with small but passionate user bases (Pinterest, Get Glue, Layar).
The challenge for brands is sorting through the crowd to find the platforms most likely to generate momentum and return on investment.
In this intensive, half-day clinic, our faculty will uncover the most important new social media platforms and help managers and senior marketers determine:
* Which ones are appropriate for their brands
* How to use these platforms in innovative ways
* Appropriate levels of investment
* Strategies for working with these young, evolving companies
Mr. Christopher Dixon is a Co-Founder at Founder Collective. He also serves as the Chief Executive Officer and Founder of Hunch Inc. and as a Mentor at TechStars, LLC. Mr. Dixon co-founded SiteAdvisor, Inc. in 2005 and is responsible for guiding SiteAdvisor's overall strategy and product design. He was an Associate at Bessemer Venture Partners (BVP). Mr. Dixon joined BVP in 2003 and focused on investments in the financial services and technology sectors and brought experience both in financial technology and as an entrepreneur. As a senior programmer and systems architect at Arbitrade, Mr. Dixon led the effort to develop a real-time options trading system. Previously, he worked for Deephaven Capital Management, where he created original algorithms to value options and convertible bonds and designed a proprietary trade management system. In addition, Mr. Dixon has founded and run two businesses of his own. Mr. Dixon serves as Director of SiteAdvisor, Inc. Based on his work at these firms, he has two patents pending. Mr. Dixon holds an M.B.A. from Harvard Business School, an M.A. in Philosophy and a B.A. from Columbia University where he concentrated on Mathematical Logic and graduated summa cum laude.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Gaurav Suri is Head of Commerce Sales, Emerging Businesses at Google. Previously, he was Executive Vice President of Business Development and Sales at Like.com, which was acquired by Google.
Mr. Suri has extensive entrepreneurial experience in building consumer-focused technology businesses, including start-ups as well as new businesses for established media leaders. His expertise includes building and leading marketing, business development and operational teams, as well as developing technology-based ideas into innovative products and successful businesses. Prior to joining Like.com, Mr. Suri was Chief Operating Officer for myTriggers.com, a next-generation comparison shopping site. Earlier, he was Vice President, New Business Development for NexTag, the leading comparison shopping search engine for products and services. Prior to that, Mr. Suri worked at AOL as Vice President, AOL Products and Partner Platforms. He has also held senior business development and operational roles with Veon, which was sold to Philips Electronics, Comcast Online and Prodigy.
Mr. Suri began his career in investment banking with Dean Witter Reynolds (now Morgan Stanley) in New York. Mr. Suri received an M.B.A. from Harvard Business School and a B.S. in economics with honors from the Wharton School, University
Rich Tong is Fashion Director at Tumblr, handling brand outreach and community development. Prior to joining the Tumblr team, Rich was the founder of Weardrobe, which was acquired by Like.com in 2009 and subsequently Google in 2010. Rich has a Bachelors of Architecture degree from Cornell University.
Mac users are more likely than PC users to choose _The New York Times_ over _USA Today_, to prefer indie films to Hollywood hits, and to watch "60 Minutes," "The Daily Show," and "The Colbert Report." How do we know? These are just a few examples of the sea of data that Hunch, a start-up that provides personalized recommendations to social media users, has aggregated so far, says co-founder Chris Dixon.
Opportunities for online brand exposure abound. Which companies are doing it well? L2 lead researcher Maureen Mullen applauds Bergdorf Goodman's digital marketing strategy, which includes a prolific Twitter account, Polyvore fashion contests, and a free meal at the store's restaurant for its Foursquare mayor.