JENNY B. FINE
Associate Editor, Women's Wear Daily's & Editor, Beauty Inc. Fairchild Fashion Group
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Jenny B. Fine
Jenny B. Fine has been Editor-in-Chief of Beauty Inc, a sister publication of Women's Wear Daily (WWD), since November 2001. At the time, she was also named associate editor of WWD.
Jenny Fine, associate editor at Women's Wear Daily, describes key trends in the retail revolution and how they are a reaction to the disruptive force of the digital age. Fine stresses the importance of experiential shopping, highly curated spaces and customer influence in today's offline shopping experience.