JOSÉ BARRA Senior Vice President of Health & Beauty , Target Corporation
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
José Barra is Senior Vice President, Health & Beauty for Target Corporation. Mr. Barra joined Target in 2004 and has held several senior positions including Vice President and Divisional Merchandise Manager of Housewares, Divisional Merchandise Manager of Healthcare, Director of Merchandise Planning and Director of Strategy and Research.
In his current role, Mr. Barra is responsible for the retailer's health and beauty businesses, including the merchandising and operations of more than 1,500 pharmacy locations, over-the-counter drugs, optical, healthcare compliance, in-store clinics and managed care partnerships. His dedication to continuous innovation and talent development has contributed to incremental growth for the company and supported Target's differentiated positioning in the marketplace.
Prior to joining Target Mr. Barra worked for McKinsey & Company Inc., a global management consulting firm, serving leading businesses across Latin America.
Mr. Barra currently serves on the board of directors for the National Association of Chain Drug Stores. He received an M.B.A. from the University of Chicago Graduate School of Business and earned his undergraduate degree in business administration from the University of Notre Dame.