CLAUDIA LUCAS Director of Merchandising, Beauty , QVC Inc.
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Claudia Lucas is a senior retail merchandising executive with nearly 20 years experience in the UK and U.S. Specializing in luxury beauty, she is currently the Merchandise Director for Beauty at QVC Inc. where she manages a multimillion dollar portfolio of brands through direct TV and ecommerce platforms.
Originally from the UK, Ms. Lucas began her career as a fragrance buyer with a UK-based travel retail company. She joined the Selfridges team as Head Buyer for beauty in 1999, at a time when the famed department store was undergoing a radical transformation that ultimately solidified its positioning as one of the best department stores in the world and a leader in beauty.
Ms. Lucas moved to the U.S. in 1994 to become Senior Vice President and General Merchandise Manager, Beauty position at Henri Bendel in New York. In that role, she was instrumental in repositioning the beauty assortment to redirect a new direction in beauty retailing that set Henri Bendel apart from its competitors.