Chief Executive Officer , Oscar de la Renta
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Alexander Bolen is the Chief Executive Officer and a Director of international luxury goods firm Oscar de la Renta. Mr. Bolen was named Chief Executive Officer in July 2004 after serving as the company's Director of Corporate Development for more than a year. Prior to joining Oscar de la Renta in 2003, he worked for 14 years on Wall Street in leveraged finance most recently as Managing Director in the Mezzanine Capital Group at Bear Stearns & Co.
Mr. Bolen graduated magna cum laude from Brown University in 1990 with a B.A. in Russian studies. He and his wife, Eliza, who serves as Oscar de la Renta's Creative Director, are the proud parents of three boys.