Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Deborah Lippmann's eponymous line of nail lacquer and her treatments for nails, hands and feet have won praise from top fashion industry influencers since the brand's launch.
Magazines including Vogue, InStyle, W, Vanity Fair and Italian Vogue as well as designer fashion houses including Versace, Valentino, Balenciaga, Donna Karan, and Zac Posen have all featured the Deborah Lippmann Collection.
Ms. Lippmann's success is due in part to her passion for music. While pursuing a jazz singing career, Ms. Lippmann enrolled in cosmetology school where she discovered a talent and passion for nails.
After moving to New York City and wowing an Allure magazine editor with a manicure, Ms. Lippmann's career took off.
In 1998, she created a special "Satin Doll" nail color for singer Mariah Carey to wear to the Academy Awards, marking the unofficial launch of the Deborah Lippmann Collection.
Now featuring an assortment of more than 45 long-wearing shades and specialty treatments for nails, hands and feet, the Deborah Lippmann Collection has become a favorite among fashion media and celebrities including Kate Winslet, Reese Witherspoon, Renee Zellweger and Penelope Cruz.
In 2010, Ms. Lippmann was honored as a Nail Visionary at Cosmoprof North America, the beauty industry's most respected trade show.