Senior Vice President & General Manager , SoftSheen-Carson
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Angela Guy is the Senior Vice President and General Manager of SoftSheen-Carson, the number one ethnic hair care brand in the world and a division of L'Oreal USA. SoftSheen-Carson markets 18 active brands including Dark and Lovely, Optimum Care, Roots of Nature, Magic, Sportin' Waves, Let's Jam, Wave Nouveau, and Carefree Curl. In her role, Ms. Guy oversees all aspects of the SoftSheen-Carson brand in the U.S., Canada and the Caribbean.
Ms. Guy joined SoftSheen-Carson in 2004 as Vice President, Sales and was promoted to Senior Vice- President, Sales in 2007. During her tenure, Ms. Guy expanded SoftSheen-Carson's distribution, developed and improved strong relationships with retailers and helped consolidate SoftSheen-Carson's position as the leading brand in the ethnic beauty market.
Prior to joining SoftSheen-Carson, Ms. Guy worked for 19 years at Johnson & Johnson across three of their consumer products divisions throughout the U.S. and Canada. She started her career in Youngstown, Ohio working as Assistant Operations Manager for Hills Department stores. She began her sales career in the accessories division at Levi Strauss & Company in 1981. Ms. Guy is a member several organizations including Delta Sigma Theta Sorority Inc., Cosmetic Executive Women (CEW), the Executive Leadership Council, the NAACP and is an honorary member of the Coalition of 100 Black Women.
She has been honored with many awards for her professional and philanthropic efforts and was named one of the 100 Most Influential Blacks in Corporate American by Savoy magazine.
Ms. Guy holds a B.A. in psychology from Pennsylvania State University. She has attended executive leadership programs at the University of California, Los Angeles, Northwestern University and The Center for Creative Leadership.
Angela Guy, SVP and general manager of SoftSheen-Carson, discusses America's changing demographics, and the business opportunity in diverse consumer beauty markets. Guy emphasizes the current and future buying power of Hispanic populations in contrast to other races in America.