Global Marketing Director, Naturals , International Flavors & Fragrances Inc.
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
As Global Marketing Director for Naturals at International Flavors & Fragrances Inc. (IFF), Judith Gross is affectionately known among colleagues as an "IFF baby."
In 1993, Ms. Gross graduated from Sciences Po Paris with a master's degree in law. She began her career at IFF as a marketing intern and developed a passion for the world of fragrance.
Ms. Gross has been instrumental in developing marketing tools upon which IFF relies to engage the consumers of the increasingly complex fragrance market. In her current role -- created in conjunction with IFF's 2000 purchase of Laboratoire Monique Remy (LMR), a leading company specializing in the creation of natural and raw materials for fragrances and flavors. Ms. Gross is responsible for overseeing the marketing of Naturals, the IFF-LMR products crafted from natural ingredients. Today, Naturals is recognized as one of IFF's greatest competitive advantages and boasts the Harvest Series collection, which Ms. Gross helped to develop. She also played an instrumental role in the creation of a series of films designed to educate internal and external stakeholders about the beauty and origins of Naturals.
Committed to IFF's mission, Ms. Gross frequently conducts research to aid in the company's marketing efforts, meets with farmers to address current challenges and harvesting techniques and visits the Naturals production sites.
Judith Gross, director of marketing at International Flavors & Fragrances Inc. (IFF), describes Laboratoire Monique Rémy's commitment to quality, sourcing only the finest natural ingredients. Gross emphasizes the technical know-how and the profound understanding of ingredients necessary to obtain the best olfactory elements.