Global Brand President, Clinique, Origins and Ojon, The Estée Lauder Companies, Inc.
Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Lynne Greene has 30 years of experience in the beauty industry, including more than 20 years at the Estee Lauder Companies. In her current role as Global Brand President of Clinique, Origins and Ojon, she oversees all global aspects of the iconic beauty brands.
Most recently, Ms. Greene has solidified Clinique's place as a global authority on dermatological skincare concerns. Her mission at Clinique has been to evolve the brand while maintaining its core value. She has been the guiding force behind the launch of the brand's successful dermatological solutions, including the award-winning Even Better Clinical Dark Spot Corrector, which was recently awarded the coveted Marie Claire International Prix d'Excellence de la Beaute 2011 in Paris.
Before taking on her current role, Ms. Greene served as President of Origins for more than five years and was responsible for the brand's globalization and expansion of retail stores in the U.S. in addition to guiding noted product launches including the A Perfect World franchise. Today, in addition to her global management of Origins and Clinique, Ms. Greene oversees Ojon, working to evolve the brand's respected eco-friendly positioning while sustaining its leadership position on QVC.
Previously, Ms. Greene served as President of the Estee Lauder Companies Specialty Group Worldwide division for two years, leading the Prescriptives, La Mer and Jo Malone brands and overseeing the dramatic global expansion of both La Mer and Jo Malone.
Ms. Greene graduated from the University of Missouri. She resides in New York City and is a board member of the Women's Forum, Women in Need, and Cosmetic Executive Women (CEW), the leading organization for women in the beauty industry.