Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
Laurice Rahmé believes that fragrance has the power to enrich lives. Through her business, she shares her passion for the authentic perfumery experience.
Ms. Rahmé is a graduate of The University of Vincennes and throughout her life has enjoyed varied cultural pursuits, including studying art at the Louvre Museum in Paris before beginning an early career as an antiques dealer in the French city. A passionate businesswoman with an uncompromising sense of scent, Ms. Rahmé has traveled the world in search of innovative ingredients, artisans and perfumers.
In 1973, Ms. Rahmé joined Lancome Paris as International Training Director, where she was instrumental in tripling the company's skincare business in the Middle East. In 1976, she assumed the role of Director of the Lancome Institut de Beaute and relocated to L'Oreal USA's (then Cosmair Inc.'s) headquarters in New York. In 1989, she met with fragrance designer Annick Goutal and became Partner and President of the designer's company operations in New York. Under her leadership from 1989 - 1995, Annick Goutal grew from a small-scale business into the international success story it is today.
In 1995, Ms. Rahmé was named U.S. Distributor of luxury fragrance brand Creed. In 2003, she launched her groundbreaking men's, women's and unisex fragrance collection, Bond No. 9. The brand's mission from day one has been to restore artistry to perfumery and give a scent to each neighborhood in Manhattan, a model that has garnered legions of fans. Ms. Rahmé pioneered the concept of the world's first at-home fragrance system, Private Bond, which enables consumers to blend and bottle their own customized metro-fragrance.
Throughout her career, Ms. Rahmé has been recognized with various awards including Fashion Group International's 2006 Beauty/Fragrance Entrepreneur Rising Star Award. Additionally, Ms. Rahmé sits on the board of directors for the Fragrance Foundation.
Laurice Rahmé, owner and founder of Bond No. 9, was inspired to create individual fragrances for New York neighborhoods following September 11, 2001. "I embarked on the mission to make New York's neighborhoods with a scent of their own," says Rahme.