The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda—to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
Rising trends in design and product development
The future of retail and new merchandising concepts
Global markets to watch
Trends in the digital space and effective digital marketing strategies
Andrew Olah is Chief Executive Officer of Olah Inc., a 52-year-old textile marketing and development company that supplies various U.S. companies with denim, corduroy and piece-dyed fabrics. He took over the company management in 1977 and for 32 years has worked with textile and garment factories in over 30 countries, specializing in the jeans and sportswear areas of the industry.
In 2004 Mr. Olah launched the First Kingpins Show, a denim supply chain trade event that currently runs biannually in New York, Los Angeles, Hong Kong, Shanghai and India.
For more than two decades, Mr. Olah has acted as a consultant for assorted textile mills and apparel manufacturers. For the past four years he has helped Bayer CropScience, a leading crop science company specializing in protection, non-agriculture pest-control and seed and plant biotechnology, further develop and market its cotton seed brands, which account for 52 percent of all cotton grown in the U.S.
In addition to being on the advisory board of the Textile Development and Marketing department at the Fashion Institute of Technology (FIT), Mr. Olah has partnered with the college for the past seven years in developing a one-of-a-kind denim course that challenges students to create a new jeans line.
Andrew Olah, CEO of Olah Inc., discusses his experiences working with textile manufacturers in China. He explains that while China has traditionally been regarded as a source of cheap labor, rising standards of living are now forcing it to compete in other areas.