General Manager, Martelli Lavorazioni Tessili SpA
The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda—to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
* Rising trends in design and product development
* The future of retail and new merchandising concepts
* Global markets to watch
* Trends in the digital space and effective digital marketing strategies
General Manager of Martelli Lavorazioni Tessili SpA, Giovanni Petrin lives and breathes denim. A native of San Martino di Lupari, Italy, he studied mechanical engineering at the Istituto Rossi Vicenza, but discovered a passion for denim while working at LA-CH-IN, a fabric finishing plant in Vedelago, a city internationally renowned for its denim industry. During his time at the facility, Mr. Petrin gained first-hand knowledge of the production process, igniting what would become a life-long fervor for denim development.
In 1980, he met Adriano Goldschmied, who was experimenting with denim design at the plant. Six years later, fashion veteran Luigi Martelli bought LA-CH-IN. As the denim category struggled through the 1990's, Mr. Petrin, under the guidance of Mr. Martelli, was determined to turn the industry around.
In the years that followed, Mr. Petrin partnered with Mr. Martelli, Mr. Goldschmied and fellow denim icon Renzo Rosso on a series of innovations. They experimented with the Tonello brush robot machine that gives jeans a brushed effect, and developed new handcrafting techniques that resulted in the coveted vintage denim look.
Throughout his career, Mr. Petrin has been a true game-changer in the industry and has made a profound impact on denim processing and product development.
He has partnered with many notable brands including Donna Karen, Lucky Brand, Tommy Hilfiger and Nautica, and continues to forge new relationships with denim producers around the world today.