Co-Founder & Chief Executive Officer, Guess Inc.
The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda, to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
* Rising trends in design and product development
* The future of retail and new merchandising concepts
* Global markets to watch
* Trends in the digital space and effective digital marketing strategies
In 1981, Paul Marciano founded a small denim company with his brothers in Los Angeles, California.
Their love of the American West, combined with a European sensibility, became the driving force behind the creation of iconic denim lifestyle brand, Guess.
Mr. Marciano's discerning style has shaped Guess' image from its inception. Serving as Co-Founder and Chief Executive Officer of the brand, Mr. Marciano is credited with creating some of the most innovative and ground-breaking
campaigns throughout the history of advertising. He has been instrumental in the growth and prosperity of the Guess brands, which include Guess, Guess by Marciano, G by Guess and Guess Accessories, as well as all licensed products including eyewear, footwear, fragrance, handbags, jewelry and watches. Today, Guess and its licensed products are distributed throughout South America, Europe, Asia, Africa, Australia and the Middle East.