Head of Strategic Brand Alliances, Diesel SpA
The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda—to thwart the challenges of a tough economy and identify opportunities for global growth.
The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead. Both leading veterans of the industry and emerging influencers will be on hand for networking opportunities, panel discussions and keynote presentations touching upon:
* Rising trends in design and product development
* The future of retail and new merchandising concepts
* Global markets to watch
* Trends in the digital space and effective digital marketing strategies
A native of Northeastern Italy, Stefano Rosso -- son of Diesel Founder, Renzo Rosso -- came to the United States after high school to continue his studies at the Fashion Institute of Technology in New York, where he received a B.A. in international trade and marketing.
He began his career outside the family company and gained experience with brands such as ZooYork, under the Mark Ecko Enterprises umbrella.
In 2005, Mr. Rosso returned to Italy to pursue an M.B.A. and join Diesel. He honed his skills working in various departments within the company, and in 2010 was named Head of Strategic Brand Alliances. In this role, Mr. Rosso is responsible for planning and developing brand collaborations across various categories including music and art. His recent projects include a Diesel capsule collection with Paris-based electronic artist Ufï¬e and a limited-edition sneaker series with Adidas Originals.
Mr. Rosso is an avid soccer player and is President of the Bassano soccer team.
Stefano Rosso, head of strategic brand alliances for Diesel SpA, explains the importance of understanding consumer knowledge of the market to better sell and price products. "With the flow of information, consumers are super well-educated," says Rosso. "They know exactly what they want."