Watch Anywhere: What 20 Million Subscribers Taught Netflix About the Future of Video
Reed Hastings, Cofounder & CEO, Netflix
in conversation with Chris Anderson
Chris Anderson is the co-founder and CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012 he was Editor in Chief of Wired Magazine, AdWeek’s “Magazine of the Decade” (2009). Before Wired Chris was with The Economist for seven years, and prior to that spent six years at the two leading scientific journals, Nature and Science.
Reed Hastings co-founded Netflix in 1997 and has led the company since its earliest days. The firm's innovative business model soon transformed the video rental landscape, as little red envelopes supplanted brick-and-mortar chain stores. Netflix withstood copycat challenges from large, established retailers and in 2007 lapped its competitors by launching Internet streaming. Today, the company has more than 20 million subscribers.
An engineer by training, Reed also founded Pure Software in 1991, a company that created software development tools. He built Pure into one of the world's 50 largest software firms before selling it in 1997. Reed is an active educational philanthropist and served as president of the California State Board of Education from 2000 to 2004. In 2005 he was named to Time magazine's list of the world's 100 most influential people, and in 2010 he was honored by Barron's as one of our most respected CEOs and by Fortune as Business Person of the Year.
Netflix CEO Reed Hastings discusses how the company has been laser-focused on streaming media to the home via the Internet since the earliest days. "We had to set-up the whole business for streaming, but the network wasn't big enough," says Hastings. Now he predicts many households will have gigabit to the home access within the next ten years.