How Advertising Works: Turning Products into Personalities R&D
Andrew Keller, CEO, CP+B
in conversation with Thomas Goetz, Executive Editor, WIRED
Thomas Goetz is a writer, entrepreneur and health care innovator. He is the author of the new book, The Remedy, which was chosen as a Best Book of the month by both iTunes and Amazon. His previous book, The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine, was chosen by the Wall Street Journal as a Best Health book of 2010.
Thomas is also co-founder of Iodine, a health technology company with the mission of turning medical research data into clear and actionable tools for ordinary people to make better decisions about their health.
Andrew Keller joined the ad agency Crispin Porter + Bogusky as an art director in 1998. He's been honored for his creative leadership in the U.S. launch of the Mini Cooper and the turnaround of such established brands as Burger King and Domino's Pizza. His work at CP+B played a major role in the shop's being named Agency of the Decade by Advertising Age in 2009. CP+B, whose clients include Microsoft, Kraft Foods, Coca Cola and American Express, has also been honored as Agency of the Year 15 times in the trade press and Interactive Agency of the Year three times at the Cannes Lions International Advertising Festival. Keller is one of the most highly awarded creatives in the business; in 2010 -- at the age of 40 -- he was named CEO of CP+B.