Katherine Crane, Advertising Director, Polyvore Inc.
Coming off a very strong 2010, this year's event will focus on providing brands and retailers with the tools needed for continued growth across channels and across the globe. The Footwear News CEO Summit will combine high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues including:
* The latest on the international front
* The return of luxury
* Developing multi-brand strategies
* What department store merchandise managers really want
* Getting digital (including social media) right
Katherine Crane joined Polyvore in 2009 as Director of Advertising, overseeing all company campaigns. Polyvore's unique social platform grants advertisers the opportunity to engage and influence a global audience of taste makers and their followers. In her role, Ms. Crane has spearheaded partnerships with brands and retailers Yves Saint Laurent, Bergdorf Goodman, Michael Kors, L'Oreal, and Lancome among others. Recently, she was involved in a season-long collaboration with designer Rebecca Minkoff in which a Polyvore community member used the Polyvore editor tool to design a fall 2011 "Morning After Clutch," which will be sold exclusively at Saks Fifth Avenue stores nationwide. Prior to Polyvore, Ms. Crane worked for the New York Times as Beauty Advertising Director and an International Fashion Advertising Manager. Previously, Ms. Crane held marketing and sales roles at Meredith Corporation's launch publication, Siempre Mujer. Originally from Texas, Ms. Crane attended the Grady College of Journalism at the University of Georgia.
Katherine Crane, advertising director for Polyvore Inc., explains how Polyvore’s set creation tool, which allows users to design collages of their favorite fashions, can also be viewed as a form of highly personalized advertisement.