Inside Google: The Myths, the Culture and the Secret Sauce
Steven Levy is a Senior Writer for Wired and Formerly Senior Editor and Chief Technology Writer for Newsweek. Levy is the author of the 2011 book, In the Plex.
Is it the five-star chefs, free laundry and on-site masseuses that are the secret to Google's success? Perhaps its unique management style and innovative team? Either way, the revolutionary search engine has so deeply impacted our work and culture that we have turned the company name into a verb.
Despite being one of the most successful and celebrated companies in history, Google maintains an air of mystery, and cultural myths abound. How has Google stayed innovative and cutting edge while making the transition to tech giant? What exactly happens inside the elusive Google campus? Levy took a deep dive into Google management, its products and its company culture. Join us as he shares untold stories and unpacks the mythology behind Google.
John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries as well as "band manager" with BoingBoing.net.
Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.
He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Portfolio, 2005).
Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.
Steven Levy, author of In the Plex, describes the rise and fall of the relationship between Apple founder Steve Jobs and Google founders Sergey Brin and Larry Page. While at one point "it was almost like it was one company," he says, the relationship quickly soured once Google entered the browser market.
Author Steven Levy discusses the internal struggle that ensued from Google's decision to provide censored search results in China. He explains that in order to justify its decision, Google developed a "moral spreadsheet" to calculate the good and evil it would do by providing filtered information to the Chinese public.
Despite Google's massive size and seemingly unassailable position, author Steven Levy suggests there are several issues that could prove to be weak spots for the Internet giant. In addition to growing concerns over information gathering, he argues, Google should be concerned about its reputation for secrecy.
Steven Levy discusses Google's attitude toward its less-than-stellar track record in the social network arena. Levy explains that while employees readily admit to their past failures, they are intent on gaining a foothold in the social arena, explaining "they could ride this great wave to glory, or they could be engulfed by it."