Power Tools for Facebook JEFF RAGOVIN CRO, Buddy Media
The Prestige Industry on Facebook MAUREEN MULLEN Lead Researcher, L2
2010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.
Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. L2 invites an unprecedented group of scholars, thinkers, entrepreneurs, technologists, and exemplar brands to put together a daylong curriculum on Facebook.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Jeff Ragovin has more than a decade of digital experience working at major technology and marketing firms. As Co-Founder and Chief Strategy Officer, Jeff has helped Buddy Media grow from a start up to over 200 employees. Now, a major technology and software company, Buddy Media has built and scaled it's social marketing suite which enables brands and agencies around the world to manage their social connections. Buddy Media currently powers hundreds of brands and eight of the top ten global brands with it's social marketing suite.
Jeff is often called upon to give his insights on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, the DMA, Digital Hollywood, Dow Jones, AdTech, Sports Business Journal, CES and many others.
Prior to Buddy Media, Jeff lead global sales at Acronym Media, one of the largest search marketing agencies in the world, and Axciom (Nasdaq: ACXM) a global interactive marketing services firm.
Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.
Tamara Rosenbaum is a national account executive at Facebook with a focus on fashion and luxury retail. Tamara consults with over 100 retailers on their overall marketing strategy and how to best leverage Facebook holistically.
Prior to Facebook, Tamara was a strategic account manager with CBS Interactive, building partnerships with key brands such as EA, Sony, and Xbox (Microsoft). Tamara holds a B.A. In Psychology from University of California, Santa Cruz.
Buddy Media CRO Jeff Ragovin explains best marketing strategies on Facebook, emphasizing the participation of fans of the brand. "When people comment on fan pages, it goes into their news feed and their friends see that, and then they come back to the page," says Ragovin. "It's all about that viral loop."