Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks
2010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.
Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. L2 invites an unprecedented group of scholars, thinkers, entrepreneurs, technologists, and exemplar brands to put together a daylong curriculum on Facebook.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
As Futurist for Resource Interactive, the nationâ€™s 4th ranked marketing agency according to Advertising Age, Nita Rollins identifies consumer, sociocultural and technological trends critical to digital brand marketing and ecommerce, and consults clients about their creative application to business objectives. She is a frequent speaker, and recently presented macrotrends impacting global retail to Belgian and Dutch retail executives and the Dutch Minister of Finance.
Before joining Resource Interactive, where she has also served as Director of Thought Leadership and Executive Director of Marketing, Nita was North American VP of Marketing Intelligence & Media Relations for Fitch, a WPPowned global brand design firm. Her articles have appeared in Design Management Journal, New Design (UK), Innovation: The IDSA Quarterly, Cinema Journal and Wide Angle, and her expert commentary in media outlets including The Wall Street Journal, Time, Business Week, US News & World Report, USA Today, and Womenâ€™s Wear Daily.
Nita is co-author of The Open Brand: When Push Comes to Pull in a Web-Made World, one of the first business books to redefine branding in terms of the social web, currently being used by over 20 Fortune 500 brands and introduced to 700 brand marketers at the 2010 Nestle Marketing Summit.
Jamie began his career in an entrepreneurial venture, building Boston-based youth marketing leader Collegiate Advantage until its acquisition by Student Advantage. As a senior manager at the IPO-bound Student Advantage, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, AT&T, and Nike to market effectively to teens and young adults.
He joined top-ten U.S. brand advertising agency, Arnold Worldwide in 2001 where as the SVP, Marketing and Media Innovation, he developed brand-building, non-traditional marketing campaigns for clients such as VW, P&G, and Timberland. Recognized as a pioneer in the growing â€œWOMâ€ industry, he started the WOM division at Arnold and is a founding board member of the Word of Mouth Marketing Association.
He is a frequent speaker at industry conferences and his commentary on emerging media trends has recently been featured on ABCâ€™s World News Tonight, and in the New York Times, Wall Street Journal and Variety.
Jamie is a graduate of the University of New Hampshire, and resides in Marblehead, MA with his wife Meredith and their three children.
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book, “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. Follow Gabe on Twitter @gzicherm
Gamification expert Gabe Zichermann outlines how Zynga turned the concept of loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Zichermann sums it up simply: "Money comes in, money never goes out."
Futurist Nita Rollins identifies the current trends toward perpetual digital connection as "continuous partial attention." Rollins argues that when people are always checking their social media for the next big thing, "It's a rather slutty state of mind."
Brand Networks CEO Jamie Tedford explains that Facebook Places is not a direct competitor with location-based services like Foursquare. Instead, those services now plan to integrate their check-ins as a layer on top of Facebook Places.