Trends in Digital Competence and Their Impact on the Public Sector with Scott Galloway, Founder of L2.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
"Facebook is going be the most valuable company in the world within 24 months," predicts L2 founder Scott Galloway. Highlighting the generation of young people who are already using Facebook like an operating system, Galloway argues the social media giant will eventually become the Internet.
L2 founder Scott Galloway admits he personally dislikes Facebook, but warns companies not to underestimate its ever-increasing influence on consumer behavior of the young and affluent. "They are twice as likely to have been on Facebook yesterday than to have watched television," explains Galloway. "One in five check Facebook before they get out of bed."