Welcome and Opening Remarks with Doug Guthrie, Dean of The George Washington University School of Business.
Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Doug Guthrie, dean, professor of international business, and professor of management at the George Washington University School of Business, is an expert in the fields of economic reform in China, leadership and corporate governance, and corporate social responsibility. Prior to joining GW, Guthrie served as professor of management at New York University’s Leonard N. Stern School of Business. He also held a joint appointment as professor of sociology on NYU’s arts and sciences faculty and was director of executive education at NYU Stern from 2007-09.
Guthrie has held visiting positions at Harvard Business School, INSEAD, and the graduate schools of business at Stanford University, Columbia University, and Emory University. He served as director of the Business Institutions Initiative at the Social Science Research Council (1999-2003) and was the academic director of the Berlin School of Creative Leadership from 2008-11.
Guthrie holds an AB in East Asian languages and civilizations with a concentration in Chinese literature from the University of Chicago. He earned his master’s and PhD degrees in organizational sociology from the University of California, Berkeley. Fluent in Mandarin Chinese, Guthrie studied in Taipei, Taiwan, during his undergraduate years and conducted his doctoral research in Shanghai, China.
Guthrie has authored, co-authored, and edited numerous books, articles, and reports on Chinese economic reform, leadership, and corporate social responsibility. His doctoral research was
recognized with the American Sociological Association’s national award for top dissertation in the field in 1997. He has also been the recipient of teaching awards, best paper awards, and grants from the Ford and Alfred P. Sloan foundations.